The Architectural Digest Design Show: The Essential Showcase for Luxury Design, held March 16-19, 2017 was a memorable event. The show took place at PIERS 92 & 94 in NYC. SOTA shared a booth with the fabulous Ligne Roset of NYC. It was a beautiful synergy of style and state of the art products.
Thanks to all who visited our booth at the Show! Over 400 people came by to see our exposé and to experience our hand selected exquisite flooring collections. We brought our most popular collections of course such as Cloud and Slate from our Calais Collection. Besides our popular best sellers, we featured new products Bare and Pure. They are the latest examples of our secret finishing technique to preserve the natural, raw look of oak hardwood.
The display floor of our booth at the Architectural Digest Design Show received a lot of attention. It was Birch Oyster Point from our Metro Collection, which was a great hit and looked gorgeous underneath all of the Ligne Roset furniture. This product is available in a 5-7/8″ x 5/8″ format and runs in 72″ lengths. Wire brushed, white washed and roughly distressed, the beauty of this rustic floor was an instant conversation starter.
Some of the highlights of our exhibit were our modular 3-D wall panels. These exotic wood puzzle pieces fit together seamlessly creating gorgeous wall accents. We had two wall installations where we turned a blank wall into a piece of art. As with the flooring the 3D wall panels complimented Ligne Roset’s furniture, which speaks to the high standards and class of our products.
This has been another successful event in the history of luxury design in New York City.
SOTA team is grateful to Architectural Digest Design Show organizers for the opportunity to share our passion for hardwood floors with the elite home design professionals